Why I Jump is a short advertisement, from an independent game company called Humans in Games. They focus on providing expertise within the gaming industry. Being non-profit, they champion the belief that everyone deserves this knowledge and education.

Working alongside the directors - Kevin and Virginia - we realised their vision: blending childhood nostalgia, with a sleek and modern editing style. In turn, creating a path down memory lane. The idea was for the video to be immersive. With each actor that volunteered alludes to a character from famous franchises - Mario, Pokemon, and more - Why I Jump serves as an homage to the roots of Humans in Games.